Storefronts and stock systems that hold up on sale day

A single platform serves browsing, checkout and back-office work, so a flash sale slows all three. Stock on the website differs from stock in the warehouse and on the marketplace. Product data is edited in four places. Sale days expose all of it. Teams find out during the campaign, when a fix costs the most and takes the longest to ship.

• Headless commerce

  a storefront separate from the commerce engine, cached at the edge, with a queue ahead of checkout.

• Order management and omnichannel stock

  one count across web, stores and marketplaces.

• Product information management

  one place to edit the catalogue.

• Warehouse links

  pick, pack and despatch connected to the order.

• Analytics and customer data

  reports on sales, returns and repeat buyers from the same orders.

Magento and WooCommerce stores, Unify and Ginesys retail back offices, third-party logistics APIs, point-of-sale terminals and marketplace seller panels. We replace the storefront first and leave the back office running where it works.

• The Consumer Protection (E-Commerce) Rules
• Legal Metrology (Packaged Commodities) Rules
• GST e-invoicing and tax collected at source (TCS)
• The DPDP Act 2023

Every successful campaign took a direct-to-consumer brand's store offline. We separated the storefront from the commerce engine, cached it at the edge, queued checkout traffic, let servers scale with load and gave merchandisers their own admin screen.

See work in this sector

• Shoppers see a store that keeps working while a campaign runs.
• Merchandisers edit products and promotions in one admin screen.
• Warehouse staff pick against orders that already agree with the stock count.
• Finance and growth teams read returns and repeat purchases from the same orders.

Related services: web platforms and data engineering and analytics.

• What traffic did your last big sale bring, and which part of the system slowed first?
• Which system holds the true stock count, and how often does each channel refresh from it?
• Where is the product catalogue edited, and who corrects it?
• Which third-party logistics and marketplace panels do your orders pass through?
• Which GST and consumer-rule documents does each order need?

The storefront and checkout usually go first, because that is where a failure is visible to customers. Order management and stock follow, then the catalogue. The back office stays where it is until a module has replaced it in practice.

We start with your busiest day: what customers do, which system slows first and what stock data each channel holds. We hold that review at your site or at our Noida office, then release in fortnightly steps. The storefront goes first.