Retail & E-commerce
A storefront that holds up in flash sales
A growth-stage direct-to-consumer (D2C) brand ran its shop on a single large application that crashed whenever a sale started. We rebuilt it in five months with six engineers. Sale-day uptime reached 99.98%.
- Duration
- 5 months
- Team
- 6 engineers
What the client needed
The brand's store ran as one large application, and it crashed in flash sales.
What we built
- Headless commerce
the storefront separated from the commerce engine.
- An edge-cached storefront
pages served from servers near the shopper.
- A queue-protected checkout
a queue holds checkout requests in order.
- Autoscaling
capacity rises and falls with traffic.
- A merchandising admin
How it was delivered
Five months, six engineers. The storefront work is described on our web platforms page.
The result
The client reported these figures to us, for this engagement:
- Sale-day uptime
99.98%.
- Peak traffic handled
10 times the usual.
- Conversion
28% higher, which the client attributes to performance.
Planning for a sale your site cannot carry today?
Tell us what you want to build.
The first call is 45 minutes with an architect, usually the founder. It is free, and we will sign an NDA first if you ask.